A passionate product delivery manager with extensive experience with commercial digital products.
Hello there! I am delighted that you have visited my website. My name is Maxim Kuletsky. For over seven years, I have been immersed in the world of agile development of digital products. Along this path, I have made many mistakes that I have paid for with my own money. It is the reflection upon these mistakes that has turned both myself and my team into high-class professionals.
If you entrust us with your project, we will help you create a truly valuable digital product - whether it be a website, digital sales funnel, e-commerce platform, SaaS or marketplace - on WEB, IOS and Android platforms. Our solution will be of optimal quality and more cost-effective than what most companies can offer.
We help create digital innovations for both large corporations and small startups in uncharted niches. We understand the risks and pains of business owners and users of innovations. We know that we are competing in markets where:
up to 76%
Innovation mortality rate
of innovation will be dead before launch
launched, but will never be profitable
Yes, We can do
We develop web projects and mobile applications on modern technological stacks based on the principles of Lean Product Development.
Product/ market research
We will conduct quantitative research and quantitative and evaluative experiments to answer the most important questions: Who are our clients? What work needs to be done for them? Through which channels can we reach them? What product features should be developed first?
Product strategy development
We plan at the tactical, operational, and strategic levels. We create a roadmap and prioritize the launch of product features. However, we understand that plans are nothing, and planning is everything.
Quick MVP start
We will launch a valuable product, website, or mobile application with the most effective set of features, based on Lean principles. We know how to get the most out of every dollar you spend.
We will conduct tests of product and marketing hypotheses using A/B testing and smoke testing, and verify the results for statistical significance. Our product solutions are based on the intuition of the entrepreneur, supported by statistical data.
We will find the most effective sources for attracting and retaining users. We will create and maintain user habits. In fact, we enjoy growth hacking and its tricks.
Scaling up product metrics
We will determine how well the product fits the market and build a unit economics model. We will identify growth points and scale metrics.
Development of the premium furniture factory FURMAN on the Internet.
Creation and development of an automated cryptocurrency exchange platform.
Coastal Classic Railings
Development of interactive 3D web models of building structures using Blend4Web technology. Creation of a website that allows users to rotate and disassemble each product into its parts. Development of a mobile application for installers. Link
The main goal of Nicereviewer marketplace is to make it easier for business owners to communicate with Local Google Guides in their location and ensure the automation of receiving reviews on Google maps and in Google My Business in the US market.
63 000 users
From 0 to 63,000 users in 1 year. CPA reduction from $20 to $1.
Payback after 1 year
We've returned the investment in a year and started earning.
2 to 20 team members
Our team has grown from 2 to 20 members. Designers and developers, content creators, sales managers, administrators.
I've initiated qualitative and quantitative market research, conducted JTBD research and smoke tests, figured out user segments and conducted many interviews.
I've created and corrected the product roadmap, lunched MVP in Chicago, New York and Philadelphia. Participated in the selection of the technology stack and the selection of the team.
Development of a marketing strategy for the product together with the acquisition team. Testing marketing hypotheses and reducing the cost of user attraction and retention using "Bulls eye" framework.
Improvement of product metrics.
2014 — currently
Product and project management of web and mobile products of varying complexity in the markets of the CIS, Europe, and the USA. TANGATA.by
For 7 years of work, we have served more than 150 companies in the CIS, Europe and the USA
Market leaders in the portfolio
Among my clients threre are several largest market leaders and famous companies.
I have been involved in the creation of various types of products: from web and mobile applications to SAAS solutions, marketplaces, IOT.
Gathering and analysis of primary projects information (business goals, user patterns, JTDB, competitors, advantages), preparation of projects documentation.
Managing products development using agile and lean development methodologies. Planning at the level of the day, iteration, releases
Planning and coordination at all stages of marketing development and user acquisition (SEO, SMO, ASO, Media, Publicity and other).
Development of internal corporate products based on the capabilities of our own team.
I am looking for a breathtaking product or startup where I can fully unleash my energy and creativity. I am looking for an opportunity to demonstrate my cunning in growth hacking. I am interested in such domains as blockchain, fintech, e-commerce. And I'm especially passionate about SAAS for B2B. However, I am always open to something innovative.